Sometimes employed by Larry Wilmore when stories get too hard to believe, Incredulox is an over the counter medication intended to make the implausible go down easy. (Ironically, the drug itself can be hard to swallow.)

The rather clumsy slogan of Incredulox is: “for when you simply cannot believe it, and it’s true, and you still can’t believe it.” This is one of the few run-on sentences ever to actually make it through the approvals process and actually get used as a slogan. The makers of Incredulox appear to have skimped on focus group spending.

The actual effectiveness of Incredulox is unclear, since it appears necessary to take very large doses in some cases.