On August 1, 1981, at 12:01 a.m., MTV launched with the words “Ladies and gentlemen: rock and roll,” played over footage of the first Space Shuttle launch countdown of Columbia and the launch of Apollo 11. Those words were immediately followed by the original MTV theme song playing over photos of the Apollo 11 moon landing, with the flag featuring MTV’s logo changing various colors, textures, and designs. Appropriately, the very first music video shown on MTV was The Buggles’ “Video Killed the Radio Star”.
And thus it would remain for the first few years, when MTV took its full name – Music TeleVision – seriously. But try finding a clip on MTV these days – it’s all Real World retreads and Behind The Music rockumentaries now. Well, not all, but enough to make one nostalgic for when MTV played any weird crap they could get their hands on just to fill the hours.
TV Party — Black Flag